Strategic Market Analytics

Course details

"Strategic Market Analytics" provides a deep dive into understanding the market trends, competitors, and customer behaviours, enabling businesses to make strategic decisions. Through this course, students will be equipped with tools and methods to glean insights from data, formulating strategies that drive growth and profitability.

Start Date
TBD
Target Audience
Undergraduate students venturing into the world of blockchain, with or without a prior technical background.
Duration
14-15 weeks (28 Classes)
Learning Objectives
  • Understand the framework of strategic market analysis.
  • Master the techniques of competitive intelligence and benchmarking.
  • Analyze and interpret market trends, opportunities, and threats.
  • Formulate strategic recommendations based on data-driven insights.
Learning path
  • Unit 1: Foundations of Market Analytics (4)
  • Unit 2: Competitive Intelligence (6)
  • Unit 3: Customer Behaviour Analytics (6)
  • Unit 4: Pricing and Sales Analytics (4)
  • Unit 5: Market Risk and Opportunity Analysis (4)
  • Unit 6: Practical Application and Case Studies (4)

Topics covered

  • Introduction to Strategic Market Analytics.
  • Market Sizing and Growth Potential.
  • Market Segmentation and Targeting.
  • Market Share Analysis.

  • The Importance of Competitive Analysis.
  • Tools and Techniques for Gathering Competitive Intelligence.
  • Benchmarking and Competitive Positioning.
  • SWOT and PESTEL Analysis.
  • Analysing Competitive Marketing Strategies.
  • Predicting Competitor Moves.

  • Understanding Customer Journeys.
  • Tools and Techniques for Customer Behaviour Analysis.
  • Churn Analysis and Retention Strategies.
  • Customer Satisfaction and Net Promoter Score (NPS).
  • IPredicting Customer Purchase Intentions.
  • Analysing Customer Feedback and Reviews.

  • Pricing Strategies and Price Elasticity.
  • Sales Forecasting Techniques.
  • Promotional Effectiveness and ROI.
  • Analysing Sales Funnel and Conversion Rates.

  • Identifying Market Risks and Mitigation Strategies.
  • Market Opportunity Analysis.
  • Scenario Planning and Forecasting.
  • Market Entry and Expansion Strategies.

  • Case Study: Analysing Market Strategies of Leading Brands.
  • Workshop: Conducting a Full Market Analysis.
  • Role of Technology in Strategic Market Analytics.
  • Final Group Project Presentation: Strategic Market Analysis.

Grading:

  • Class Participation: 10%
  • Weekly Assignments and Case Studies: 30%
  • Group Market Analysis Project: 30%
  • Final Examination: 30%

Prerequisites:

  • Introduction to Digital Marketing.
  • Strategic Marketing Analytics and Data Visualization.

Reading Material:

  • Fundamental texts on market analysis and strategy.
  • Case studies from diverse industries showcasing strategic decision-making.
  • Articles and research on advanced market analytics techniques.

Assignments:

  • Case study analyses of various market scenarios.
  • Weekly tasks on using market analytics tools.
  • Group project to conduct a comprehensive market analysis and present strategic recommendations.

Faculty: A renowned academic with a blend of theoretical and practical experience in blockchain technology.

Teaching Instructors: TBD